Oops. We forgot to make an ad and made a music genre instead

 

WE NEEDED international tourists

TO consider Busan as a destination when they plan a trip to Korea.

THE THING IS, Busan is far from the top search results when you search for places to go in Korea.

SO, we made Busan something you would search for even when you’re not planning to travel. We made the cultural city of Busan into an internet subculture.

 

 

In my spare time, I actually try to make BusanWave a real thing with remixes and pics I took during our trip.

That time we outsmarted Facebook